Whether you are a start-up, a small business or a home-worker developing your brand, you resolutely need a super sleek website to up your game. In this day and age, a company without a website automatically sets alarm bells ringing. With advances in technology, having a website assures customers of your credibility and reliability. But of course, first impressions count. So make sure you have a website that lives up to its name with these superstar tips for creating your company's first online presence.
Photo from: Pixaby
Whether you are selling products or not, your start-up business still needs a plush website to sell itself. It is an extension of your business card, and it is crucial for customers or clients to be able to find you in a Google search. Having a website means potential customers will have more confidence in your business. And it also gives you plenty of opportunities to market your brand with engaging content and striking visuals. A company that doesn’t offer a super swish website quite frankly looks like it is living in the stone ages.
What Are The First Steps In Creating A Website?
If you have no technological expertise, setting up a website can seem daunting. But it’s a lot easier than you think. If you have some knowledge, you can do it yourself with packages that offer content management software. But if you are looking for something sleek it’s wise to invest a certain amount of money into hiring a web developer. They can either use this software on your behalf or create a custom-built site for you. But before you even get to this stage you first need to register a domain online so you can be sure it’s not already taken.
What Do You Want To Achieve?
Before getting a developer on board, you will need to work out what you want your website to achieve. A static website will simply offer all your companies details and services and may have a few pages of content, but will not be updated on a regular basis. However, if you want to update your website continuously with new engaging content, you will need to let your developer know. You will also have to make sure you have the time to create lots of enticing content and visuals to back up what you are trying to say. If you are selling products, you may also want to consider adding e-commerce to your website. This can be beneficial in creating a 24/7 online store with an international reach. The key thing to remember is not to do things by halves. There is a lot of competition out there, so if you are going online, you will have to deliver regarding impact, quality, and ease. Remember that using free software may limit the structure of your website but with a custom built site the world is your oyster. Think carefully about how much you want to invest in your online presence before committing to anything.
Photo from: Pixaby
Organizing Your Website
You will also need to spend time working out how your website will be organized. You will need to think how best to display your logo and strapline. And you will also need to work out how many drop downs and navigations you want in your menu selection. You may want your developer to link to your social media platforms and even integrate these into your website. Just be aware that to create a swish website that people return to time after time you will need to update your content on a regular basis. You want visitors to stay on your website as long as possible, so you need to think about your USP’s. And if you are selling product you also need to work out strategic ways to make them click through to buy. A web developer will be able to provide search engine optimization and structure your design. But fundamentally it is up to you to keep your customer’s enticed and eager to keep coming back for more.
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