With all the activities he goes through everyday, Baste always looks forward to a big and hearty merienda. After his daily noontime show, Eat Bulaga, he spends time studying, having fun with his friends, and playing outdoors. That’s why when he gets home, he’s hungry and looks forward to the merienda that Mommy Sheila prepares. Usually, it’s a super-sized sandwich made with NeuBake bread.

It has been 15 years since ePerformax started its journey here in the Philippines as one of the pioneer companies that helped the country grow its contact center and BPO industry. Since then, ePerformax has grown to be the best performing contact center for their clients and the best place to work for their employees. It has always been the company’s vision to maximize the potential of every employee by giving them rigorous training and enough room to grow their career in the direction they choose. Now, ePerformax is gearing up for the future of the industry with confidence it can help employees evolve to the next level – to handle the increasingly more complex customer interactions for ePerformax’s clients. “We have accomplished what we set out to accomplish in the last 15 years,” ePerformax President and CEO, Teresa Hartsaw said to employees and their families during the company’s 15th Anniversary Grand Family Carnival. “You are the ones making ePerformax possible.”

Midea, the world’s leading manufacturer of consumer appliances, participated recently in an LPG forum that brought together stakeholders from the government, refineries, LPG plants, LPG distribution companies, technology providers, and investors in the industry. With Midea’s partnership with Solane, a household name that has provided Filipinos with quality LPG, the latter highlighted the different uses of LPG in a household which showcased Midea’s lineup of gas ranges.

Midea has been providing Filipino households with friendly home solutions, including new products to their lineup of kitchen appliances that could make any home a center for feasts and many other gatherings. They have 3 new models of gas range and oven that are meant to bring out the chef in every family member.

For the past decade, marketers have been focusing on hyper-local marketing because they recognize the importance of targeting customers by location. In fact, even Google has refined its results to respond to the rise in “near me” queries. 

But what is hyper-local targeting, how does this trend increase brand visibility and most importantly, how does it increase revenue potential? 

Hyper local targeting or local search marketing simply means advertising your business to potential customers within your geographical area. Marketing experts have seen the advantage of responding to the immediate needs of customers and this is especially doable if customer and business provider are within the same geographical location. 

This trend helps businesses push their brand locally increasing chances of online visibility through ripple effect. Ripple effect is when customers who come to a business “check in” on their social media account and recommend a business to their friends. Needless to say, this increases revenue potential for local businesses.