For the past decade, marketers have been focusing on hyper-local marketing because they recognize the importance of targeting customers by location. In fact, even Google has refined its results to respond to the rise in “near me” queries.
But what is hyper-local targeting, how does this trend increase brand visibility and most importantly, how does it increase revenue potential?
Hyper local targeting or local search marketing simply means advertising your business to potential customers within your geographical area. Marketing experts have seen the advantage of responding to the immediate needs of customers and this is especially doable if customer and business provider are within the same geographical location.
This trend helps businesses push their brand locally increasing chances of online visibility through ripple effect. Ripple effect is when customers who come to a business “check in” on their social media account and recommend a business to their friends. Needless to say, this increases revenue potential for local businesses.
However, there is also a downside to local search marketing and that is what is commonly known as “click fraud”.
Click fraud happens when a competitor clicks on paid search advertisements without intent to take action on the website once clicking through. This action depletes the competitor’s daily search ad budget without seeing any increase in revenue or even customer base.
These fraudulent activities proliferating hyperlocal search marketing websites scare away many investors and cause startups to look for other avenues to advertise their business or resort to DIY marketing strategies. It becomes painful especially for small scale businesses that don’t have the unlimited advertising resources that giant scale ones may have.
Hence, Lookna devised a click fraud-free hyperlocal search engine for all business scales.
Lookna offers free business listings. This is a huge advantage especially for startups and small scale companies that have limited marketing budget, add the fact that competitors can not apply click fraud schemes against each other.
To ensure Lookna advertisers’ information security, details entered into the system are encrypted and saved in Lookna’s own database. Of course, advertisers are also encouraged to use best and safe practices in sharing their Lookna information to other parties.
As of the moment, getting your business or services listed on Lookna is FREE of charge. Yes, you read that right. This is another piece of good news particularly for the doubting Thomases who would rather get a feel for what Lookna is really all about and how much it can deliver. Local businesses compete in a dynamic online marketplace that constantly requires them to reevaluate their strategies and tactics and Lookna ‘s free ads offer is a big bonus that no one should pass up.
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