Why a logo is essential to your brand’s success

Can you recognize these company/brand base on their logo? 

Even if the name of the brands were not shown in the picture above, I am sure that most of you can still recognize what these company logos represent. A logo signifies a visual entity that is meant to identify a company's name. It is a visible symbol that represents have that could help attract new customers. Wikipedia defines logo "as a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark. " It can be classified into three different types: textual, illustrated, symbolic. It can also be a combination of any of those three categories. All successful businesses have their logo, and you could probably see it anywhere. Companies like Coca-cola, Mcdonald's, Apple, just to name a few can quickly recognize only by their logo. Entrepreneurs and business owners (small or big) use logo to help brand their businesses. 

A logo is essential to a business and websites but is it that important? I've identified the most common reasons you need a logo here are a few of them:

*Reveals the identity of the brand 
A logo shows what type of products or services business or website offers to consumers. It represents the company, niche or whatever a blog or site is all about. A combination of text and visual image that conveys information about the business or website it represents and purpose.

*Attracts new customers
Every business and online market or websites have their logo (or should have one). A logo should draw interest and pique curiosity, inspires trust and loyalty to its possible customers. A professional looking, well-designed logo is a great strategy that creates brand recognition to a company.

*Stand out from other similar companies
Finding and using the right logo is vital to a company or business. The logo should distinguish you from the competition and must represent what your business is, or what your website is all about. A  well-crafted logo should stand out and be different.

*Marketing and advertising can be anywhere
Placing your logo can be wherever you want to be: business cards, a website, social media, packaging, letterheads, vehicles, shop signage, promotional products, just to name a few. It is best to display a high-quality logo on various materials associated with your business and can also be posted on different media to advertise your brand. 

For e-commerce stores and website owners, it is also essential to have their own distinctive well-designed logo. The logo design should perfectly align with website's name and purpose. And you're probably wondering how to get your own logo and where to get the best logo design. Well, you can have it professionally designed by a local graphic design shop or print shops, BUT there is also a relatively cheap option in which you can get a logo design services from online logo makers. Like for example Logojoy, an online platform that provides a really cool interactive infographic so you can determine which logo making strategy is the best for you. Logojoy has been featured in TechCrunch, Lifehacker, Creative Review, The Globe & Mail, CBC, and more. You can assume that you'll get a professional quality design worth your money. Though logo packages cost money and the pricing depends on the service package you choose.  Online logo maker can create multiple logos with hi-res files including vector files of your logo in minutes and even provide extra design support. Free options are available online, but you'll get limited options and low-resolution PNGs. 

2 comments

  1. For some reason logos stand out to me so I am sure they do for others. These are some great reasons for a great logo. thank you so much for sharing. God Bless

    ReplyDelete
  2. A logo gives great recognition to a company and helps make their company image popular. Excellent reading.

    ReplyDelete

Loading...