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As we are all too familiar with, we are living in a digitalized world – where most things such as banking and shopping can be done online. However, amongst this, the wedding industry has maintained a strong offline presence — with brides needing to try on their wedding gowns before they buy, grooms having several suit fittings, and of course, who would want to miss out on the opportunity to have a tasting session at your venue for your wedding breakfast? But with new technologies and social media apps, is it time for the wedding industry to make a transition into the digital world?
When it comes to purchasing online, a recent report revealed that 87% of UK customers had bought at least one item over the internet in the past twelve months. From the year 2016, digital sales have increased by 21.3% and are forecast to increase by 30% by the end of 2017. But does this mean that wedding vendors will have to make the transformation online too? Retailers of seven stone rings, Angelic Diamonds, investigate further.
