Anyone today who wishes to make a website is able to do so easily. All the necessary knowledge and tools can be found easily and freely online, the only thing that you need is a passion for your subject.
However, while anyone can make a website, and even have it hosted online for free, this isn’t going to guarantee you any traffic. In fact, if you really want to make your website stand out, you are going to have to be willing to put a little extra special effort into it.
If you have a hobby or passion which you are now looking to use as the basis for your own website but aren’t certain how to make sure that the website you produce is the absolute best that it can be, this guide is for you. The following tips are things that any website owner can do, or have done, in order to get their site out there and draw in more traffic.
This is an essential but often overlooked aspect of good website design. If a visitor lands on your website for the first time, it is vital that they are able to navigate it without any complications. Remember, many of those who arrive on your website won’t be arriving on the home page. It is therefore no good designing a website which is easy to navigate from the homepage but not from anywhere else.
The most common solution for keeping a website easy to navigate is to include navigation links around the borders of the site, while a main frame in the middle of each page holds the content.
Waste is a big problem in website design. Any unnecessary media elements that have to be loaded on a webpage represent wasted data, and therefore money, for anyone browsing your website using mobile data. Given that most internet browsing is now done on mobile devices, it is more important than ever that web designers cut out any excess from their websites.
Have a look at this page for Sams Club Wedding Cakes on a mobile device to see an example of a streamlined, and easy to navigate, website.
Returning to the point about needing to show consideration for mobile browsers, scroll triggers are an excellent way of reducing the amount of data that visitors are required to download. A scroll triggers keeps a webpage element hidden until the viewer scrolls down enough to view it. This simple thing can make a huge difference to the data requirements for browsing your site, and your mobile visitors will definitely thank you.
Search Engine Optimization
Search engine optimization (SEO) is another vital aspect of modern web design. Most internet traffic is driven by search engines, something which we are all familiar with. But do you ever wonder how those search engines organize their results?
The answer is, for the most part, by measuring that website’s SEO score. The higher a website’s SEO score for a given search term, the more prominently (nearer the top) it will be displayed in results lists.
Building your own website should be a fun activity, and a chance to show off your passions. However, good web design is an art form, it is not something which you should expect to get right straight away. Keep trying and experimenting and before you know it you’ll be able to do it with your eyes closed.